Uncover a slice of Canadian brewing history at Salvage Goods: this genuine vintage Labatt 50 metal sign is now available—an absolute rarity, and quite possibly a one-of-a-kind find for passionate collectors!
🍻 Labatt 50: A True Classic
First brewed in 1950 to commemorate 50 years of partnership between John and Hugh Labatt, Labatt 50 became an instant classic and went on to dominate the Canadian beer scene throughout the 1960s and 1970s. Notably, it became the first light-tasting ale to gain mass appeal in Canada, reflecting a shift in national beer tastes and marking Labatt’s legacy as one of the country’s most important breweries.
🏅 A Heritage Worth Celebrating
This iconic sign—showcasing the distinctive Labatt 50 bottle and glass, boldly set against vibrant green, with its unmistakable mid-century design—dates from the height of Labatt 50’s popularity. These were the years when Labatt 50 was Canada’s top-selling beer, a regular sight in working-class taverns and gathering spots across the country.
🪙 Why Is This Sign So Rare?
Original metal advertising signs like this were produced in limited runs for bars and beer halls and seldom survived decades of use. Most available today are plastic or modern reproductions—very few genuine metal Labatt 50 signs exist in any condition. The fact that this piece has come to market makes it a unique collector’s catch, perfect for anyone passionate about breweriana, retro design, or Canadian culture.
💡 Collector’s Insight
With vintage brewery advertisements surging in desirability, especially from iconic brands like Labatt, this sign is a gem that links nostalgia, history, and art. Signs like this don’t just decorate—they tell the story of an era when beer brought people together and branding meant craftsmanship and local pride. $160